Do you own a business? Have you considered talking about your products and services to others? Do you plan to improve or increase your revenue? How often do you communicate with your customers?
Marketing your products is important to ensure sustainability of the brand in the highly competitive business world.
Blogging as a marketing strategy, entails writing posts with vital information about your brand, with a specific target clientele.
When marketing, you must always be at par with current trends essentially for marketing your brand. In this era, blogging has become more popular and effective to reach clients on a personal level.
If you have asked yourself these questions lately, then perhaps you need to consider marketing your business through blogs in 2022. Starting a blog is not hard at all.
Tips on how to begin a blog in 2022.
- Pick out a suitable name
- Register your website domain name
- Use a hosting company like, bluehost.com
- Use a writer’s platform like, WordPress.com
- Select a Theme that is simple and can deliver your content to the audience.
- Choose some topics related to your products that you want to write about.
- Write out at least 30 to 50 short articles of 300 to 600 words for starters
- Include backlinks which act as references for the information in your articles
- Connect your website to social media platforms
- Include SEO to your articles, as these help your target audience to locate you easily.
In this article, we shall look at the effectiveness of blogging as a marketing strategy to promote your business. We shall also discuss the importance of blogging and how beneficial it is to building and promoting a brand.
Importance of using blogs to market your brand.
Here are some important reasons why you should consider blogging to market your business products in 2022.
- Content creation.
Creating a blog post requires creation of content about your brand. In digital marketing, blogging is popular because it gives a deep insight into the business, without leaving out important details. This is a good way of promoting your brand, as customers read content shared on your website about your business.
While creating content for a blog, it is important to use key words which are essential for search engine optimization. Blogging the right content can target the right audience for your business.
Certain words attract the attention of readers because they rank highly in the search engines. However, it is important to note that key words should be adequate and not overstuffed in an article.
It is easier to get traffic to your website through blogging.
Well written blogs strengthen your SEO strategy which makes it easier for you to appear in search engines. The more you write, the more you get the exposure that drives traffic to your website.
When you write a blog post, you can easily share the content on social media platforms like Twitter, WhatsApp and Facebook. This way, other people could share the content as well. This makes you widen your reach and get a lot of exposure that will help you to grow your brand.
2. To give knowledge about your brand
It is important to tell customers more about your brand in order for them to understand it and how they can benefit from it. Marketing your brand through blogging ensures you give a vivid explanation of the goods you sell or the services that you offer.
This way, you are able to reach your target market easily. For instance, if you’re selling soap, it is important to give the description of the soap, what it is used for and how an interested customer can purchase the soap. This way, they know exactly what suits their specific needs.
3. To get feedback from your customers.
Blogging as a marketing tool is unique because it creates room for conversations. It is interactive in such a way that a customer is able to give you feedback on your brand.
By writing you a feedback, whether positive or negative, you are able to know your areas of strength and those that you need to work on. You are also able to know what your customers want. This helps you better your brand to best suit their needs.
Having conversations with your customers on your blog is also a great way for them to build confidence and trust in your brand.
4. It helps you create a solid data base
When you market your brand through blogging, customers are drawn to your website. If they find the content that you write informative and interesting, they will develop a curiosity of wanting more content to read.
Once the trust has been built and there is a good relationship between your brand and the customers , they are highly likely to subscribe to your blog and email news letters. This way, you have a solid data base and know exactly what your clienteles needs are.
Benefits of using a blog for marketing your brand.
The following are benefits why you should consider blogging as a way of marketing your brand.
- Blogging promotes your brand
Blogging gives you an opportunity to share your company’s personality in detail. This, therefore, gives customers knowledge on what your brand is all about. Once you have built your clientele, your business will grow and your brand will be strengthened.
- Blogs Increase your sales.
More traffic to your blog means more prospective clients, which means more sales.
When a customer searches for a service that you offer, they are likely to come to you when they have the full knowledge on your business and how it operates.
- Affordable marketing channel
Compared to other channels of marketing, blogging is cheaper and highly effective. Blogs are low maintenance and sometimes free.
Most people hate ads and other aggressive forms of marketing. With blogging, however, your clients are more intimately connected to your brand, at their own pleasure.
- Strengthens your social media presence
While blogging is considered effective, some people may not get access to your blog directly. If you share your content on social media, you also enable other people to share the same content.
Sharing increases your social media presence. This way, you also get more traffic flowing tint your website, as new people interact with your blogs everyday.
- Strengthened customer relations
Since blogging is interactive, a customer is allowed to comment and state their experience and give their opinions about your brand.
This builds their trust in your brand, making them regular customers. Because of this strengthened relationship, this satisfied client is likely to refer other customers to your blog as well.
- Website traffic
A dormant website lacks information to give to customers, therefore lesser website visits, as compared to a website with a blog.
By creating content that people can read and relate to, you address their needs and increase your business which in turn means the growth of your brand.
- Earning money from the blog
Alternatively, you can earn money from your blog. Once you create great content and your blog has a huge following, you can decide to monetize it by selling ads or affiliate links to your blog.
When a person clicks on the adverts on your blogs, you can earn a percentage from the advertiser through google ads. This can give you an extra income besides the revenue coming from sales you get from your business.