Marketing

Content creation entails sharing information on Social media platforms. Content that is placed on social media platforms such as Pinterest, Instagram, Tik-Tok, YouTube, Facebook, and Twitter amongst many other platforms can have a positive impact on how you target the right audience.  It is therefore important for a business digital marketer to focus on preparing

The main aim of creating a business is to offer solutions to perceived customer problems. There would thus be no point in providing these solutions if there was no clear-cut way of marketing the solutions you offer.  It is hence for this reason that business marketing strategies are a must for all sizes of businesses,

What is SEO? Search Engine Optimization is a digital marketing tool that is used to enhance the content on your website with powerful keywords and phrases that allow traffic to flow through your website.  Optimization is the ability to make the best of a situation, an opportunity, or the available resource. Content is optimized on

Recently I wanted to sell some furniture items on the Facebook Marketplace App. I decided to take a few photos of the items. Without contemplating my move, I quickly uploaded the photo’s because I simply wanted the them to get sold immediately. I had a brand-new adjustable summer seat, a queen-sized bed frame plus its

Organize your list and know what you are working on for the day. Divide your list into sections that allow you to work comfortably throughout the hour. If you divide your call list into groups of twenty, that would result in 3minutes per call. Give an allowance for some calls to be longer or shorter.

What is so exciting about Artificial Intelligence (AI) and primarily its role in machine learning for marketing purposes?. I first heard of machine learning in 2018 while attending a statistics class for my graduate studies.  What makes anyone want to spend so much time sitting behind a computer playing games?. Why would anyone spend time

One of the purposes of running your business is to solve other people’s problems. For example, if you own a restaurant, you would like to provide meals and drinks for a wide variety of people’s preferences and tastes. If you are a training institution, you want to ensure that you do offer different courses tailored

Marketing is important for every kind of business. Consumers’ needs are ever-changing, and they constantly demand new, exciting, and innovative products. Consequently, businesses are faced with the pressure to deliver on customer demands. To ensure your business can survive this volatile evolution of demands, it is important to market your business for the following reasons.