Reaching out to the right audience is an integral part that contributes to the success of your business. When you set out to create your content, remember to make it target-specific. The right content will attract the right audience. That is the principle that forms the foundation for well-deployed content marketing.
The basis of ensuring that you do create the right niche-specific content would begin with researching more about your preferred audience. Content that does not resonate with its readers will cost you time and money. If your audience is not responding to your content, then it may be that it is irrelevant.
By sharing your content on social media platforms, you can be sure to capture the attention of the right audience. Hence you may need to place your content on diverse media platforms. This is a growing trend in digital and content marketing.
It enhances the opportunity of finding the most suitable yet diversified niche. The intention remains, to ultimately find the right audience for the content that you create.
The graph below from influencer marketing Hub shows how many users utilized diversified social media platforms in 2022.
Knowing that there are over 1 billion users on the top three most popular social media platforms, doesn’t it give you the feeling of wanting to dive in and get a piece of this pie? Absolutely! It is certainly worth it to create high-quality content to address your desired audience.
If you would like to see 5 free editorial and resource tools that I use to create my blog articles, be sure to read on and find them at the bottom of this article.
How do you prepare for the right audience?
Here are a few tips on how to identify your ideal audience:
- Ensure that you have the right idea of what you want to solve, sell, or present.
- Find out more about the needs of the audience you intend to serve.
- Create a buyer persona that includes the geographic, psychographics, and demographics of the audience.
- Research the best channels that may serve as the platforms to reach your ideal targeted audience.
- Write with an intention and create a goal to deliver what you think your audience needs
- Be sure to do thorough research on your content and desired audience, to eliminate creating irrelevant content.
1. Create Interesting content to attract the right audience.
When creating written content, including short paragraphs, Headings, subtitles, links, videos, captions, and even quotes. The list of techniques that can be used to create interesting attractive content is inexhaustible.
Highlighting important words and phrases, the inclusion of sarcasm and irony, or using new trendy vocabulary can spike the interest of the right audience.
The use of YouTube video clips can be a brilliant way of captivating your audience. Remember to optimize your videos by incorporating keywords in the headlines and thumbnails and descriptions. Ensure that you create videos that have concise hooks which are clear to your viewers.
Including captions, frames, transitions, and sound effects can make your video content more interesting. If your video is very lengthy, break it into titled frames which can help viewers to skip ahead to chapters they prefer to watch.
Viewers can pause the video and return to watch it later. Consequently, including these aspects in your video can lead to attracting the right audience to your content.
Clear and beautiful pictures always have a way of connecting your audience with the intended idea. The use of photo filters to enhance your clips or pictures can certainly result in reinforcing the interest of your audience in your content creation.
2. Your content should be purposeful.
When creating content, think about the goals you hope to achieve. Is your content meant for educational purposes? Perhaps your content aims at finding solutions to answer the questions of your audience. Maybe your intentions are simply to entertain your audience.
It may be that you want your audience to be convinced about an idea, or you just want to sell your products to customers. Inspiring your audience with well-made content can cause them to react positively.
Remember that when you create content, you are passing on specific information that has a vital goal to market and enhance your business. Therefore, your content should be in line with your objectives.
3. Use courteous and respectful language.
When creating content, your choice of words is particularly important as it determines the reaction of your audience. The use of courteous language and avoiding mean, discriminatory or violent remarks can build your audience’s confidence and improve their interest in your work.
Violent content is less likely to be approved by social media sites. Don’t you think that if your audience feels offended by your content, it could lead to costly repercussions on your business?
Negative reviews or complaints can result in your content removal from social media platforms. Your target audience may even abandon your pages and cease to support your work. In extreme cases, it may lead to legal action against you.
Nevertheless, I have come across a writer who has a rather unorthodox blog site. This writer’s style of content includes all mannerisms of derogatory texts, created with foul and vulgar language. She has chosen to focus on a specific niche that enjoys content that contains unconventional themes.
4. Your content should be authentic.
Originality makes you stand out. As a content creator, you need to have high creativity skills to stand out among the crowd. Having something unique that is specifically appealing to your audience will create more followers.
Don’t be a content creator who lacks authenticity or go about copying and stealing content from others and masquerading it as your own.
Doing that results in a long run of boring content which has nothing unique to offer to its audience. Do your research well to avoid plagiarism.
Did you know that according to an article on copytrack, an estimated more than 2.5 billion images are stolen daily? Hypothetically it results in up to €532.5 billion, worth of damage daily. This is very derogatory to hard-working photographers, whose rights are violated through image theft.
BONUS TIP: To protect your work from rogue content creators, you may want to use copyrightsworld which has an amazingly fairly priced app service that can help you copyright all your content.
5. Make your content easy to read and navigate
When your content is easy to read and understand, your audience will likely have an interest in reading more of it. Don’t worry if you don’t initially get all the reaction you intended to get from your content. Focusing on well-planned ideas and deliverables will gradually attract the interest of the right audience.
This is a great way of creating connections with the right audience. Unless you are writing content that has technical terms, content written for most topic categories, like gardening, food, beauty, or marketing, does not need to be complicated.
Ensure that your content is indulging as well as involving. You can ask questions, give facts, and explain statistics while keeping it conversational. Good content can be encouraging while maintaining a friendly and persuasive tone.
6. Ask your audience questions to find out what they want to know
An audience can be a valuable free resource, in providing nourishing ideas that are interesting for developing your content. Receiving new information creates questions from your audience. People are curious in knowing more about the information they receive.
Have you ever created content that did not receive any comments or reactions from your readers? Do you often provide an avenue for your readers to ask questions? If you haven’t explored this tactic, ensure that as you create your content, you come up with exciting ways to indulge your audience.
Some exciting ways to indulge your audience would be to incorporate a digital marketing plan in your content creation strategy. Digital plans can comprise trendy schedules that captivate the interest of your viewers.
I recently discovered Tailwind App, a scheduling resource that saves bloggers tons of time on social media. It’s an intriguing tool that bloggers can utilize to create and pin content on Pinterest and Instagram.
Tailwind gives you tons of ideas that can help freshen up your content on social media. By offering marketing strategies like “Ask me anything, Email Newsletters, Brand Stories, Behind Scenes, Grow your mail list or Featured products”, you can be sure to keep your audience grounded as you continue to grow.
7. Find out what your competitors are writing about.
Attending business forums, and joining professional platforms and groups with similarities to your business, will help you figure out the right content for your audience.
Train yourself to research and analyze reports. Read new books and explore other informative resources, to gain information that can be able to help you attract the right audience.
Search online to find out what websites with similarities to your business are focusing on. Use the information you gather to improve your content. Readers want new and interesting information and they want to know things that they have not heard of.
8. Focus on making content that sticks
“People don’t like being sold products, but we all like being told stories.” – Tim Ferriss
Promote ideas that are simple for your readers to understand. Human beings like to listen to stories. Your audience would most probably be interested in facts and statistics.
Therefore, try to create great content that aligns with story concepts and, which has facts and statistics to grasp their interest.
Including trustworthy and reliable resources in your content with formal references can help to enforce information in your audience’s mind.
9. Use SEO and targeted keywords for content marketing.
Have you read my article on the reasons why SEO will benefit your brand in marketing? The article gives you interesting insights on how the use of SEO can surprisingly reward your brand performance and grow your audience.
SEO-targeted keywords are the perfect instruments for providing your brand with optimization. They can position your brand and improve the quality of your organic web visitors.
10. Make content that can be shared.
If you are writing content on your website, you can include social media links that give your audience opportunities to share it. If your content uses short videos, photos, or reels, make it interesting and informative enough for your audience to share.
Remember that when content is shared, it reaches new prospects who become interested in your work and can result in revenue generation.
“Your great content creates an audience disproportionate to the others in marketing.” – Jay Baer
Some aspects that can help content to get shared more are:
- The presence of images or videos
- The Length of your blog – ideally, it’s 2450 words as per wix.com
- Including a surprise element.
- Inclusion of links
- Optimization and inclusion of SEO.
- An attractive title.
- Inclusion of freebies
- Informative, knowledge-based content with statistics.
11. Ask your audience for their email address.
A mailing list is a powerful marketing tool that can allow you to engage with potential prospects and existing clients. A mailing list is a must-have tool that can influence the loyalty of your audience and even convert your audience into willing buyers. You can create a mailing list by having a sales funnel.
Including a digital marketing sales funnel can enhance your business and ensure it runs efficiently. Sales funnels are an integral part of connecting you to your niche audience. When utilized well, they can create opportunities for revenue growth.
12. Give your audience freebies.
Above is a good example of a sales funnel. You can use it to give your audience a free e-booklet that adds value to their interest in your work. This tactic benefits you, as you can quickly collect contact details like their names and e-mail addresses, .
13. Choosing the right platform for your content.
When deciding on the right platform to lounge your content, consider evaluating options that help to communicate your content, concisely, and promptly. Choose the right platform for placing your content, as this serves as part of the deal breaker in determining if you can achieve your goal.
How do you determine what is the right platform for your content? This can easily be answered by a content creator taking time to experiment with all available channels.
BONUS TIP: Consider using a platform that is still coming up in the growth of users. Sometimes it’s worth the risk to choose a platform that is moderately not as popular as Facebook and YouTube.
Pinterest has the potential of growing into a very popular platform for content creators. Create content that can offer solutions to your audiences. If you choose to place it on Pinterest, you may have a better chance of attracting the right audience.
Recently Pinterest begun to attract the attention of content creators, because it offers powerful search tool features, on its platform. Pinterest visitors go onto that platform to search for solutions for their problems. As a result platform helps push your audience directly to your website, creating all the wanted traffic.
14. Create updated content.
Let’s see! How do you create interesting, updated content that can engage your audience? You need to consider the following points to counterbalance and engage your audience,
- Include social media in your marketing strategy.
- engage in conversations. Ask questions at the end of your content that can allow your audience to respond. Always ensure to answer the audience’s questions as best as possible.
- Ask for feedback from your audience. Your audience can contribute to giving you ideas on how to make better content.
- Create quizzes or challenges that can include the aspect of fun and involvement with your audience.
- Building a mailing list can help you to narrow down on quality and loyal audience.
15. Use Google Analytics to understand your audience’s trend
Did you know that 65% of content creators find it challenging to produce engaging content? 62% of content creators do not know how to measure the return on investment of their campaigns. Whereas 60% of content creators have admitted to not being able to produce content consistently. Optinmonster gives you these statistics.
Below is an infographic that Semrush provided. It shows statistics from a pool of 1500 companies that were audited to find out what role content marketing plays in their daily operations. Statistics provide vital information that can help content marketers, develop the right content.
16. Your content should be professionally researched.
Researching what people want to know is important. Research creates credibility. Never underestimate the intelligence of your audience.
Many new visitors reading your content are usually interested in discovering fresh, exciting, and new information. Researching your content will provide you with more information that may not be on other competitor platforms.
Before creating content about a certain topic, conduct thorough research and get all the facts. Content is not only based on thoughts and opinions but also data.
Using references or quoted statistics also makes your audience trust you. These are the powerful pieces that connect your business to your audience. They enhance a strong personal relationship between you and your audience.
A solid relationship more often than less creates loyal audiences who keep returning for more and even refer your work to others. You want to ensure that you have a positive influence on the audience’s decisions.
17. Create content that is free from errors
If you can take the time to properly format your work and organize the flow of the content, it can be vital in securing the right audience. Readers get discouraged when they encounter content that has grammatical errors. Hence you may lose your potential audience.
There are many free, and fairly priced editing tools that content creators can utilize to format their content. The goal of editing your content should be to create an image of intelligence, knowledge, professionalism, and, specialization for your target audience.
Similarly, it’s like having a shop that has been well arranged and attracts customers into purchasing the items. A video platform or a website should be displayed, to present flawless, and error-free content.
18. Your content should factor in demographics.
The statistical data of your target audience is important in determining the type of content to create. When creating content, you should consider the age and gender of your target audience.
If your content is about marketing a brand of body lotion, your target audience may want to focus on women. Therefore, you need to figure out how to appeal to this audience to reach out to as many women as possible.
If your target audience is adolescents and young adults, the use of trendy youthful colors and language should be appealing and modern to gain their focus.
19. The Geographic’s of your target audience.
Different people from various parts of the world have different wants and needs, as stipulated by diverse cultural backgrounds.
Creating content targeted at an audience of a particular geographical background requires you to appeal to their culture and traditions.
For example, if your target audience is Asians, then your content should capture aspects of popular words they use, culture, or colors.
20. The Psychographics of your target audience.
Appealing to the feelings of your audience makes them emotionally connected to you in a strong way.
When your target audience is directed toward people who have experienced loss, your content will be more empathetic and reassuring.
If you have a funeral business, your content needs to cater to their bereaved needs at that time. The goal here is to ensure your audience feels cared for and heard.
Hopefully, this article was able to resonate with your curiosity about improving your content as you find ways to attract the right audience. Here are the 5 free editorial tools that I promised to share with you.
1.Microsoft Word. It has free powerful editing tools that enable me to dictate my ideas as well as to listen to whatever texts I have created.
2.Canva. This is a website that provides many graphic design tools that can help you to create amazing posts from available templates for your social media.
3.Google Analytics. I use their free SEO tool to develop Key words and phrases. This platform helps you to collect data from your website and, to present valuable reports and infographic insights.
4.Photofilters. I use this photo editorial platform to edit my photos with cool filters as well as to personalize them.
5.Grammarly. This is an amazing free tool that helps me to check on the