Blogging has become one of the most popular means of online marketing today. When creating your blog, identify the specific needs of your desired audience.
As a content creator, you need to discover ways to attract new visitors to your website. This will allow your blog to gain an evergreen audience.
Disclaimer: This post contains affiliate links. This means I may earn a commission should you chose to make a purchase using my link.
I will give you 13 great tips to help generate a fresh new audience for your blog.
1. Selling Affiliate Products
Promoting affiliate products can be a great source of the traffic to your website. As an affiliate marketer, you get to display exciting new products in your select niche.
The world has certainly gone online and there are thousands and millions of internet users who want to buy at the touch of a button.
When selling products as an affiliate you have the opportunity of increasing engagement to your blog and revenue to your stream of income.
One great place to buy your products online is Amazon. I personally love to shop on Amazon. To add to my loyalty as an Amazon customer, I recently joined the Amazon Affiliates Associates Program to boost my reader’s engagement on my blog.
Amazon has millions of products and services that your readers want to hear about. As an affiliate of the Amazon Associates program, you can recommend whatever product you think would benefit your readers and earn from qualifying purchases.
Are you interested in using Amazon as a source of the traffic to your blog? If so check out this link where you can join in as an Amazon affiliate.
Amazon will give you easy link-building tools to help direct and begin driving wild traffic to your blog.
The Amazon Associates Program works with content creators, bloggers, and publishers to monetize their traffic.
2. Use SEO words and phrases.
Incorporating SEO into your blog is important as it optimizes the traffic to your website. This will resultantly lead to more visitors and hence generate subscribers for your blog.
Ensuring that you do optimize your blog with as many keywords and phrases related to your articles is vital. Keywords are the essential drivers for search engine optimization.
The choice of your keywords should be well thought out and researched. This will lead to your blog ranking highly on the internet as compared to others.
Did you know that adding tags and visuals to your blog can ultimately attract your target audience? Be sure to enrich your articles with such additives that can positively appeal to your potential subscribers.
Essentially the use of SEO and keyword phrases is beneficial to your blog. It plays an integral role in directly influencing the visibility of your work and consequently generates a greater audience.
3. Use backlinks
Backlinks are important in blogging, as they are one of the strongest blogging strategies that are essential for generating subscribers to your blog.
As a blogger, it is vital to employ this strategy which entails linking your website to another person’s website or vice versa. This mostly happens with references and similar content-related blogs.
You can reach out and request other bloggers within your niche and social groups to add your blog URL, to their articles.
If you are fortunate to have your URL linked to a website with a huge audience, it can be highly rewarding and result in new traffic visiting your blog.
When readers are referred to your blog through backlinks, they are likely to stay on and read your content. The readers usually trust the referral and seek to find value in your blog.
The more you use backlinks, the more the traffic grows to your blog. Your blog will become more visible therefore giving it a higher ranking in search engines.
When your blog is listed at top of search engines, it will draw in more audiences.
4. Business Directories.
What is the prime purpose of a business directory?
Business directories help users to search for companies, services, products, listings, addresses, and much more in an easy and precise way. Directories are usually grouped and arranged according to their niche.
Let’s say that you are looking for a church in a business directory, it most probably will be placed under the subcategory of, “Religious Organizations”.
If you want to get organic traffic to your website, the business directory is a promising source you can list on.
There are many business directories online these days, so you do not have to worry about the old-fashioned printed option.
Examples of some business directories are:
- HubSpot
- Apple Maps
- Instagram for Business
- Yelp
- Bing
- Yahoo
- Thumbtack
5. Guest Posting.
Guest posting is highly effective in generating more visitors to your blog. It is worthwhile to cultivate relationships with other bloggers who can post their blogs on your website.
When you encourage guest posting on your blog, you enable your content to become richer and more valuable.
Remember that visitors to your blog are looking for value. They want to benefit from the information that can solve their interests and problems.
The quality of your guest posts does not need to be compromised. Ensure that you read through your guests’ posts. Only upload content that you feel is similar to your style and will relate to your audience.
As a guest host, you can choose blog posts that are related and have relevance to whatever your website offers its viewers.
Uphold ethical standards and do not compromise on plagiarism. Guest posting will reward both the host and the guest with higher results of visits.
6. Write Catchy Headlines
A great headline will immediately give your readers an idea of what is contained in your blog.
Readers are interested in information that can give them a basis to have a connection with your content.
A catchy headline will attract more audience to your blog and possibly can create more conversation.
Don’t forget that people are social beings and when your readers gain interest in your blog, they can easily share the content with their circles.
The result of having your catchy headline will create more interest, views, and visits to your blog.
7. Using a Newsletter
A newsletter is a cost-effective method of communicating with your readers. If you want to build relationships with your readers, consider adding a newsletter as it would be a great tool to use.
Did you know that newsletters have been in existence since 1940? They allow a content creator to update their readers on their products or services.
Readers are interested in getting current information all the time. Fortunately, in this age, your audience is able to obtain news and current information on their mobile devices and workstations.
So why not begin to create a small newsletter that can keep your readers informed about interesting tips and information concerning your blog?
Remember that you can have your newsletter shared over social media and this would result in more visitors to your blog.
8. Hosting a podcast
A podcast is an effective tool that can drive traffic to your blog. Visitors to your blog can be able to get information about your podcast from a post on social media.
Your audience may be interested in listening to your podcast as they drive along to their workplace in the morning.
The beauty about a podcast is that it can be saved, played, and shared multiple times hence giving it an opportunity for more audience.
You can make your podcast more interesting by encouraging your audience to respond to a small Q&A session.
By directing your audience to log into other areas of your blog you would thus intentionally increase readership, and interaction with new visitors and even encourage sales of your products and services.
When you launch a podcast that correlates with your blog, you can cater to the non-reading audience, therefore more visitors are glad to visit your blog and listen in.
Consider hosting an interview podcast with a specialty in an interesting topic that will give your audience knowledge and information that relates to their needs.
9. Selling Digital products.
Digital products are intangible products that you can sell online. They can be bought through fulfillment websites or downloaded depending on the type of product.
Digital products include workbooks, e-books, online services, online courses, music, videos, software, templates, and games.
These products can be found in different forms which can be stored in MP3, PDF, templates, plug-ins, and Apps.
The choice of the online product to sell depends on your goals and the needs of your audience.
You can also choose an online product as a supplement to products that you are already selling. For example, you can easily sell a recipe book if your blog talks about food and cooking.
Adding these products to your blog brings in more traffic because web visitors are constantly searching for new, exciting, unique, and updated solutions to their needs.
10. Using Visuals
A picture is worth a thousand words. Images are very captivating, and they help to create more traffic, clicks, and even conversions to your blog.
If you are using images obtained from the internet, be sure to use them ethically. Images are usually tied to copyright law.
A picture is a powerful non-verbal tool that can evoke the emotions of its viewer. Imagine a photo of a juicy, cheese beef burger that is placed on a restaurant’s online menu. Wouldn’t this result in your desire to want to buy and eat it?
People are interested in looking at photos and images that they can relate to their needs. If you include relevant images in your blog, they may cause an increase in traffic to your website.
11. Using social media
Social media has evolved into a thrilling tool to the advantage of content creators. There are so many social media platforms that create value for different audiences.
Regardless of whatever you are blogging about, you will always find a social media platform that your blog relates to.
Say for instance your blog focuses on providing job advice, it would be worthwhile to upload and share your content on LinkedIn.
Keep in mind that social media is constantly evolving and hence you will always need to churn out fresh pins, videos, and content of whatever information you’d like to feed your readers.
The big question is how to get more subscribers to your blog. The challenge is to create a strong and consistent social media presence.
Many bloggers do not want to keep up with the work of posting pins, videos, reels, and even blog posts all the time.
If you are one blogger who has a challenge in staying connected, then you must choose a different marketing channel to grow your website traffic. Alternatively, you could employ the services of a marketing agency or consultant to manage your social media presence online.
Everyone that you interact with on social media could become a potential subscriber or regular visitor to your blog.
If you find your own unique voice for speaking to your social media audience, then you certainly would increase traffic to your website.
Pinterest is an amazing social media platform that has created a pleasurable interface to connect millions of viewers to many blog websites. I personally use Pinterest to increase the viewership of my website.
You can share your posts on your favorite social media platform and encourage your audience to subscribe, like, share, buy, donate, follow or somehow join in your content-creating journey.
12. Pay for influencers.
Influencer marketing is one of the most efficient ways of promoting your blog online. It is cost-effective and can result in immediate outcomes in your followers and revenue.
All you need to do is identify an influencer within your region with a strong social media presence. Influencers have an existing relationship with their followers who trust them.
Influencers usually drive the decision and the choices of their followers. When an influencer markets your blog, they can make it visible to a diverse background of viewers who may have similar needs and interests in your products.
Focus on Influencers who have experience in your niche. Choosing an influencer who knows how to drive traffic to your kind of blog, can help you to find an evergreen audience who will resultantly subscribe, read and share your content on multiple other social platforms.
Influencer marketing is also scalable as you can monitor the amount of traffic they bring to your blog and determine their input in marketing your content.
13. Watch your competition.
Finally, try to utilize a combination of the above tips to increase your audience and create an evergreen flow of traffic to your website.
Following the current trends of your competitors is a great way to increase traffic to your website.
What is the harm in copying what your competitor is doing? I would say nothing. As long as you create the same ideas trending in the social media world, using your own style, then you should be good.
What is the point of reinventing the wheel when it has already been created for you? How you present your content can create your unique selling point.
So, make sure you watch your competitors. Learn from them and find your unique way of creating, displaying, explaining, and sharing your content with your audience.
Different people understand things in different ways. This gives you an opportunity to serve a specific niche of visitors on your website who feel aligned with your style of content.
Let’s Interact
I hope you have enjoyed this read. Do you have any exciting way of generating evergreen visitors to your website? Please share and contribute to the comment section below. I am always happy to hear from you and share in a meaningful discussion. We are all looking for a way to grow our online businesses, so let’s connect and share ideas.